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Learning from the Creative People & Places Programme

Evidence shows that some communities are engaging very little with the arts. This may be through lack of opportunities to attend and participate, or because of socio-economic factors, issues with physical accessibility or a limited offer of activities.

Arts Council England believe that everyone has the right to experience and be inspired by the art, so we want to transform the opportunities open to people in these places.

The Creative People and Places (CPP) fund focuses on parts of the country where involvement in the arts is significantly below the national average. The aim is to increase the likelihood that people will participate. In the South East, the Swale & Medway areas in Kent received a CCP grant between 2012-15, delivered through Ideas Test.

Creative People and Places: Swale & Medway - 01 from Spaghetti Weston on Vimeo.

According to a recent report, Creative People and Places (CPP) is reaching people from locations that offer fewer opportunities for engagement in the arts and is engaging them in a range of different ways. Building Whilst Flying: Learning from the Creative People and Places programme, researchers have drawn on a mix of recent CPP research and resources to provide an overview of the learning so far, as well as exploring emerging challenges and opportunities. Key findings from the report include:

  • Creative People and Places has reached over 800,000 people who came to at least one of over 1200 activities taking place from October 2013 to July 2015.
  • 75% of participants come from neighbourhoods likely to have medium or low arts attendance
  • 50% of participants come from neighbourhoods with the lowest attendance (compared to only a third of households in England

Alongside the report, the programme has released a series of films showing the impact Creative People and Places is having on people and their communities.

Read more about CPP on the Arts Council's website

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