News & Opportunities
ArtsCard: the UK’s first employee benefits scheme for arts & culture
A new pilot programme is about to be trialled across arts and cultural partners in London and the South East region: ArtsCard.
Managed by Creative United, ArtsCard are looking for arts and culture providers that want to increase earned income by encouraging a new diverse range of audiences who to date have not engaged with their programme.
ArtsCard will be the UK’s first employee benefits scheme to focus exclusively on encouraging increased engagement and participation in arts and culture. Delivered via a mobile App and web platform, it will alert employees to a range of exclusive offers and events across the arts and cultural sector. It will create a new channel for company employees to find out about the best local and national art and culture whilst increasing sales revenues for organisations across the UK.
This autumn ArtsCard will begin a 6 month pilot phase of the programme with a small number of major corporate clients with a combined workforce of approximately 70,000, spread across predominantly London, Milton Keynes and the South East coast. For this they would like to involve the best and most innovative, handpicked arts and cultural partners in London and the South East regions. Alongside around 80 arts organisations from theatres and live music venues to art galleries and comedy clubs, they are very keen to represent a selection of museums within the programme that offer a high quality visitor experience and programme a diverse range of work.
ArtsCard are already in discussion with many museums, with confirmation from the Science Museum and in discussion with Brighton Museum amongst others – but they would love to grow this reach to the smaller quirkier museums as well as larger well-established spaces.
Arts Partners can take part in the 6 month pilot phase for a fixed fee of just £250.00.