News & Opportunities

Back to list

The Arts Marketing Association (AMA) announces museums selected for resilience programme

Twenty museums have been selected from a large pool of applications to take part in Future Proof Museums, a national programme developed by the AMA (Arts Marketing Association) funded by Arts Council England’s Museums Resilience grant. Future Proof Museums is designed to significantly improve the resilience of museums.

The selected museums are a range of organisations including small independent museums like Thackray Medical Museum in Leeds, to Major Partner Museums like the Horniman; council-operated Southend-on-Sea Museums Service to university-run Museum of English Rural Life. They are located across various regions in England and house an exciting variety of collections. Having such diversity in the group means participants in the programme will benefit from a range of experience and knowledge as the Future Proof Museums network grows and develops.

Director of Museums at Arts Council England, John Orna-Ornstein, comments “Future Proof Museums is an exciting new programme to help museums prosper at a time of challenge. I’m delighted to see such a strong and varied cohort of museums participating, and look forward to seeing the impact of the programme in the months to come.”

The intensive strategic change programme will enable museums to create a compelling manifesto to share across their museum; develop their business model and explore how it delivers value in line with their purpose; innovate around this model; provide a clear toolkit to review how to benefit from change; and give insight into the leadership culture within their organisation. 

Stage One of the programme will involve trainer Andrew McIntyre (Morris Hargreaves 

McIntyre) working with the museum teams within their organisation in a diagnostic session; Andrew is then joined by fellow trainers Mark Wright (People Create), Susan Royce (Change Management Consultant) and Julie Aldridge (AMA) when the programme brings the leaders of the 20 organisations together for a three day intensive residential in Stage Two; and Stage Three provides on-going mentoring support, facilitation and leadership development with the museums’ teams.

Executive Director at the AMA, Julie Aldridge, comments “Future Proof Museums provides a unique opportunity for both our member and non-member museum community to benefit from a programme tailored specifically to their needs now, and for the future. We’re delighted at the amount of interest expressed in the programme that will result in more resilient museums being able to change, adapt, influence and remain relevant to an ever-changing external environment.”

The organisations selected to take part in Future Proof Museums are:

  • Clifton Park Museum
  • Mental Health Museum
  • Compton Verney
  • Museum of English Rural Life
  • Cornwall’s Regimental Museum
  • National Football Museum
  • Doncaster Museum and Art Gallery
  • People’s History Museum
  • Galleries of Justice Museum
  • Royal Pavilion & Museums, Brighton & Hove
  • Hampshire Cultural Trust
  • Shakespeare Birthplace Trust
  • Horniman Museum and Gardens
  • Southend-on-Sea Museums Service
  • Horsham Museum and Art Gallery
  • Thackray Medical Museum
  • Keswick Museum and Art Gallery
  • The Guildhall Museum
  • Manchester Jewish Museum
  • Warrington Museum and Art Gallery

For more information please contact Verity Sanderson, Programme Producer, AMA on or 01223 578078. AMA’s Twitter handle is @amadigital and the hashtag is #FutureProofMuseums.

Read more about the Future Proof fellows here

Back to list