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Do you Love Museums?

I Love Museums is a new campaign led by the National Museum Directors’ Council (NMDC) to demonstrate the depth of support for UK museums by empowering the public to share why museums are important to them. 

Museums and galleries are more popular than ever, playing a vital role in the lives of individuals, families and communities across the UK and making a key contribution to our society and economy. 

But museums are facing challenging times. Local and national governments are making tough decisions about funding, and this campaign aims to show them how much museums matter by celebrating the public support for our wonderful cultural institutions.

More information about the campaign, including a toolkit for museums with details of how to get involved can be found at

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