Materials from 'Getting to Grips with Audience Data'
Seminar held at National Motor Museum, Beaulieu on 8 July 2015. Participants learned from case studies showing how museums around the subregion have gathered, analysed, interpreted and used user and non-user data to improve what they do and grow their visitor numbers; shared their own museum's good practice; worked on shared audience data challenges with colleagues from other museums and experts from the Audience Agency, Association of Independent Museums and Museum Development South West.