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Culture Segments

Culture Segments is a sector-specific segmentation system for culture and heritage organisations. Its objective is to provide the sector with a shared language for understanding the audience, with a view to targeting them more accurately, engaging them more deeply, and building lasting relationships. This guide introduces the Culture Segments system, and explains each segment’s motivations and habits, allowing you to begin applying it in your own marketing work. By Morris Hargreaves McIntyre via CultureHive.