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Business Model Generation: Preview

'Business Model Generation' by Alexander Osterwalder and Yves Pigneur is a handbook for anyone striving to improve a business model — or craft a new one, co-authored by 470 practitioners from 45 countries. This useful online preview introduces key concepts in business model design and improvement including the 9 building blocks: Customer Segments; Value Propositions; Channels; Customer Relationships; Revenue Streams; Key Resources; Key Activities; Key Partnerships; Cost Structure.